Dating websites are a pretty specific sub-group in the social networking world, and they offer a potentially lucrative business opportunity to web-savvy entrepreneurs. Keeping the site free, rather than subscription-based, can help grow your user base but it means you'll have to design your service around generating revenue from other sources. Look at other online dating websites to determine staples that your dating website must offer to be competitive. Use the information you gather to identify what you could do differently to set yourself apart from other free dating sites. Check the websites of companies that offer affiliate programs and ad networks. These two methods, along with selling member personal data and ads on your site, are the two major means of generating revenue on a dating site without charging a subscription fee, as Jonathan Fox of the Free Dating Sites website outlines.
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With the increasing use of the Internet as a way for people to communicate, online dating sites have become a highly popular way for single people to meet and find romantic partners.
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